§1500-DD. Required disclosure of use of artificial intelligence chatbot to engage in trade and commerce
(REALLOCATED FROM TITLE 10, SECTION 1500-Y)
1.
Definitions.
As used in this section, unless the context otherwise indicates, the following terms have the following meanings.
A.
"Artificial intelligence chatbot" means a software application, web interface or computer program that simulates human conversation and interaction through textual or aural communications.
[PL 2025, c. 294, §1 (NEW); RR 2025, c. 1, Pt. A, §16 (RAL).]
B.
"Trade" and "commerce" have the same meaning as in Title 5, section 206, subsection 3.
[PL 2025, c. 294, §1 (NEW); RR 2025, c. 1, Pt. A, §16 (RAL).]
[PL 2025, c. 294, §1 (NEW); RR 2025, c. 1, Pt. A, §16 (RAL).]
2.
Required disclosure of use of artificial intelligence chatbot to engage in trade and commerce.
A person may not use an artificial intelligence chatbot or any other computer technology to engage in trade and commerce with a consumer in a manner that may mislead or deceive a reasonable consumer into believing that the consumer is engaging with a human being unless the consumer is notified in a clear and conspicuous manner that the consumer is not engaging with a human being.
[PL 2025, c. 294, §1 (NEW); RR 2025, c. 1, Pt. A, §16 (RAL).]
3.
Violation.
A violation of subsection 2 is a violation of the Maine Unfair Trade Practices Act.
[PL 2025, c. 294, §1 (NEW); RR 2025, c. 1, Pt. A, §16 (RAL).]
SECTION HISTORY
PL 2025, c. 294, §1 (NEW). RR 2025, c. 1, Pt. A, §16 (RAL).