Maine Revised Statutes

§711. Advertising strength of malt liquor

1. Illegal to advertise or label.  A licensee may not:
A. Issue, publish, post or cause to be issued, published or posted any advertisement of a malt liquor that refers in any manner to the alcohol content of the malt liquor manufactured, sold or distributed by the licensee. This paragraph does not prohibit the inclusion of the alcoholic content of the malt liquor on the product label; [1993, c. 730, §33 (AMD).]
B. Use in any advertisement or label the words "full strength," "extra strength," "high test," "high proof," "prewar strength" or similar words or phrases; or [1993, c. 730, §33 (AMD).]
C. Use in any advertisement any numerals unless adequately explained in type of the same size, prominence and color. [1993, c. 730, §33 (AMD).]
[ 1993, c. 730, §33 (AMD) .]
2. Illegal to purchase, transport, sell or distribute.  A licensee may not purchase, transport, sell or distribute any malt liquor advertised or labeled contrary to this section.
[ 1993, c. 730, §33 (AMD) .]
1987, c. 45, §A4 (NEW). 1993, c. 730, §33 (AMD).

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