CHAPTER 503

H.P. 1270 - L.D. 1830

An Act Regarding Promotional Materials and Mail-in Rebates

for Spirits

Be it enacted by the People of the State of Maine as follows:

Sec. 1. 28-A MRSA §708, sub-§5, as enacted by PL 1993, c. 615, §4, is amended to read:

5. Combination packages. Notwithstanding subsection 3, agency liquor store licensees may offer for sale any package or combination of packages of spirits that the commission has approved for sale in state liquor stores this State.

Sec. 2. 28-A MRSA §708, sub-§6 is enacted to read:

6.__Marketing promotions.__Upon approval by the commission, promotional materials, including mail-in rebates, designed to encourage a consumer to purchase a spirits product to be attached to or displayed near the spirits product where it is offered for sale for off-premises consumption may be offered by those whose spirits products are listed by the commission.__ Mail-in rebates approved by the commission must be redeemed by the manufacturer and not by the retail licensee and may not exceed the purchase price of the spirits product.