CHAPTER 192

H.P. 301 - L.D. 381

An Act To Clarify How Consumers Acquire Information

about In-pack Sweepstakes, Contests and Games

Be it enacted by the People of the State of Maine as follows:

Sec. 1. 28-A MRSA §708-A, as enacted by PL 1995, c. 582, §2, is amended to read:

§708-A. In-pack sweepstakes, contests and games

Notwithstanding any provision of law to the contrary, a certificate of approval holder, wholesale licensee or retail licensee may offer sweepstakes, games and contests inside packages of alcoholic beverages, if that offer is not contingent on the purchase of an alcoholic beverage. A certificate of approval holder, wholesale licensee or retail licensee shall provide information about access to participate in a sweepstakes, game or contest by providing either a sign in the retail outlet or a notice on the primary or secondary packaging of the brand offering the sweepstakes, game or contest.