| | | Be it enacted by the People of the State of Maine as follows: |
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| | | Sec. 1. 28-A MRSA §708-A, as enacted by PL 1995, c. 582, §2, is | | amended to read: |
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| | | §708-A. In-pack sweepstakes, contests and games |
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| | | Notwithstanding any provision of law to the contrary, a | | certificate of approval holder, wholesale licensee or retail | | licensee may offer sweepstakes, games and contests inside | | packages of alcoholic beverages, if that offer is not | | contingent on the purchase of an alcoholic beverage. | | Information about access to participate in sweepstakes, | | contests or a games may be provided by a sign in the retail | | outlet or a notice on the primary or secondary packaging of | | the brand offering the sweepstakes, game or contest. |
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| | | This bill clarifies the requirements for how a consumer | | acquires information about a sweepstakes, game or contest | | offered by a certificate of approval holder, wholesale | | licensee or retail licensee of alcoholic beverages. The | | information must be provided by a sign at the retail outlet or | | a notice on the primary or secondary packaging of the brand | | offering the promotion. |
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