‘Sec. 1. 22 MRSA c. 261-B is enacted to read:
CHAPTER 261-B
CELLULAR TELEPHONE LABELING ACT
§ 1537. Short title
This chapter may be known and cited as "the Cellular Telephone Labeling Act."
§ 1538. Disclosure labels for cellular telephones
1. Definitions. As used in this section, unless the context otherwise indicates, the following terms have the following meanings.
A. "Cellular telephone" means a device used to access a wireless telephone service.
2. Prominence of safety notifications on product packaging. If a cellular telephone manufacturer includes safety notifications in its owner's manual, the cellular telephone manufacturer shall ensure that the statement "This device emits radiofrequency electromagnetic fields" is included in the owner's manual or as an insert in the owner's manual and:
A. The full language of the safety notifications is plainly visible on the outside of the product packaging; or
B. A label is plainly visible on the outside of the product packaging alerting customers to the safety notifications. The body of the notice must be in letters not less than 1/16 inch in height. The initial words ''SAFETY NOTICE'' must appear in capital letters and in bold type at least 1/8 inch in height, followed by the words "See Inside Regarding Safe Use of This Product" and language directing consumers to the page or pages of the owner's manual where the safety notifications may be found.
3. Disclosure label required. If a cellular telephone manufacturer does not include safety notifications within its owner's manual, that cellular telephone manufacturer shall ensure that on the outside of the product packaging the word "DISCLOSURE" appears in capital letters in bold type at least 1/8 inch in height, followed by the statement, "This device emits radiofrequency electromagnetic fields." in letters not less than 1/16 in height.
4. No cost to retailers. A cellular telephone manufacturer shall provide any disclosure labels required under subsection 2 or 3 to retailers at no cost.
5. Violation. A violation of this chapter is a violation of the Maine Unfair Trade Practices Act.’