An Act To Clarify the Use of Instant Redeemable Coupons with Alcoholic Beverages
Sec. 1. 28-A MRSA §708, as amended by PL 2005, c. 503, §§1 and 2, is further amended to read:
§ 708. Prohibited discounts and rebates
This section does not prohibit a certificate of approval holder from including a mail-in offer, a certificate , instant redeemable coupon or merchandise in or on a package of beer, wine or low-alcohol spirits for sale by an off-premise retailer. The package containing the mail-in offer, certificate , instant redeemable coupon or merchandise must be packaged by the certificate of approval holders at the brewery or winery.
This section does not prohibit the unconditional distribution of merchandise to the patrons of an on-premise establishment.