Sec. 1. 24-A MRSA §2154, as enacted by PL 1969, c. 132, §1, is amended to read:

§2154. False information, advertising

No A person shall may not make, publish, disseminate, circulate, or place before the public, or cause, directly or indirectly, to be made, published, disseminated, circulated, or placed before the public, in a newspaper, magazine or other publication, or in the form of a notice, circular, pamphlet, letter or poster, or over any radio or television station, or in any other way, an advertisement, announcement or statement containing any assertion, representation or statement with respect to the business of insurance or with respect to any person in the conduct of his that person's insurance business, which that is untrue, deceptive or misleading or that uses the name of a financial institution without that financial institution's express written permission.

SUMMARY

This bill prohibits a person from using the name of a financial institution in the solicitation of insurance without the express written permission of that financial institution.