| | | Be it enacted by the People of the State of Maine as follows: |
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| | | Sec. 1. 10 MRSA §1212, sub-§1, as amended by PL 1973, c. 625, §53, is | | further amended to read: |
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| | | 1. Lists. A person engages in a deceptive trade practice | when, in the course of his that person's business, vocation or | occupation, he that person: |
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| | | A. Passes off goods or services as those of another; |
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| | | B. Causes likelihood of confusion or of misunderstanding as | | to the source, sponsorship, approval or certification of | | goods or services; |
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| | | C. Causes likelihood of confusion or of misunderstanding as | | to affiliation, connection or association with, or | | certification by, another; |
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| | | D. Uses deceptive representations or designations of | | geographic origin in connection with goods or services | | unless a business name has been consistently used for 10 | | years without objection by any person; |
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| | | E. Represents that goods or services have sponsorship, | | approval, characteristics, ingredients, uses, benefits or | | quantities that they do not have, or that a person has a | | sponsorship, approval, status, affiliation or connection | that he that person does not have; |
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| | | F. Represents that goods are original or new if they are | | deteriorated, altered, reconditioned, reclaimed, used or | | secondhand; |
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| | | G. Represents that goods or services are of a particular | | standard, quality or grade, or that goods are of a | | particular style or model, if they are of another; |
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| | | H. Disparages the goods, services or business of another by | | false or misleading representation of fact; |
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| | | I. Advertises goods or services with intent not to sell | | them as advertised; |
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| | | J. Advertises goods or services with intent not to supply | | reasonably expectable public demand, unless the | | advertisement discloses a limitation of quantity; |
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