| Be it enacted by the People of the State of Maine as follows: |
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| | Sec. 1. 10 MRSA §1212, sub-§1, as amended by PL 1973, c. 625, §53, is | further amended to read: |
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| | 1. Lists. A person engages in a deceptive trade practice | when, in the course of his that person's business, vocation or | occupation, he that person: |
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| A. Passes off goods or services as those of another; |
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| B. Causes likelihood of confusion or of misunderstanding as | to the source, sponsorship, approval or certification of | goods or services; |
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| C. Causes likelihood of confusion or of misunderstanding as | to affiliation, connection or association with, or | certification by, another; |
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| D. Uses deceptive representations or designations of | geographic origin in connection with goods or services | unless a business name has been consistently used for 10 | years without objection by any person; |
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| E. Represents that goods or services have sponsorship, | approval, characteristics, ingredients, uses, benefits or | quantities that they do not have, or that a person has a | sponsorship, approval, status, affiliation or connection | that he that person does not have; |
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| F. Represents that goods are original or new if they are | deteriorated, altered, reconditioned, reclaimed, used or | secondhand; |
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| G. Represents that goods or services are of a particular | standard, quality or grade, or that goods are of a | particular style or model, if they are of another; |
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| H. Disparages the goods, services or business of another by | false or misleading representation of fact; |
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| I. Advertises goods or services with intent not to sell | them as advertised; |
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| J. Advertises goods or services with intent not to supply | reasonably expectable public demand, unless the | advertisement discloses a limitation of quantity; |
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